Document Type

Journal Article

Publication Title

Athens Journal of Mass Media and Communications

Publication Date



The rise in the use of social networking sites (SNSs) and the very nature of a medium which provides users with a platform to create both a favorable image for ones’ self and the relationships that are perceived as valuable is worthy of investigating as these relationships are becoming as complimentary or as necessary as interpersonal or face-to-face contact. Social networking sites are a means of conveying ideas, dissent, comradery, and emotions all crafted by a user with the intent of emoting a specific response from their followers or friends. The current research suggests that SNS users seek various types of feedback as a result of the communication created by them in the form of social media posts. For the purpose of this research Facebook was used to a) collect data about social media usage b) analyze predictors of social behavior and c) look at the connection between attention-seeking behavior and social media.




Media & communications



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